17 March 2026
In my house there's a boiler manometer stamped with a tiny logo comprised of a bunny in a black rectangle just under the indicator needle. Turns out it's an early 2000s logo for The Vaillant Group, a leading and globally-active heating technology company. Apparently, according to the company website, on Easter Sunday of 1899 Johann Vaillant was reading the magazine Alte und Neue Welt when he found an image of a rabbit hatching from an egg. He bought the image and copyright to make it his company's logo, which it still is to this day. Amazing. Though sadly its design has morphed quite a bit. There's a little video on the same website showing the evolution of the logo—the original 1899 version is easily the most striking. Gorgeous and intricate, the egg shape stippled and fragmented with precision, the hare boldly portrayed in a deep inky black with an emotion somewhere between brave and apprehensive as it emerges from its shell.